Alba talked about what went through her head following this severe allergic reaction saying, “I was like, ‘There’s a child inside here, what if she is allergic to everything like I was? What could possibly cause a reaction? Because I was fine before I used this laundry detergent.’ And I learned that there [seemed to be] lots of untested, potentially harmful chemicals that are in detergents and beauty products, and personal-care products, and bath and body products. And we’re inundated with thousands of chemicals, actually every day, that we choose to put on us.”
These thoughts were followed by extensive research done by Alba as she wanted to find out how to protect her own family from these harmful chemicals that exist in several products.
“I really couldn’t shop around the problem, because I didn’t feel there was really one brand that made things with honesty, integrity, with ethics, with values that cared about human health. [I asked] can we have naturally derived, clean, safe products, including makeup? Makeup was a big deal for me because I was an actress. I mean, you had to go to, like, a university that studied chemicals to even understand the link to certain chemicals in human health! And I thought, ‘This is just too hard for people and it’s got to be easier.’ That’s where the idea came from,” she said.